What are you going to learn by choosing this specialization?

  • Forms, standards and formats of online journalism.
  • Public relations tools on the web.
  • E-marketing technician.  
  • Law and ethics in the digital age.
  • Tools for testing and measuring effects on the Internet.  
  • Create and manage content in social media.
  • Building the brand of the place – territorial marketing in the network. 
  • Creating the image of the organization in traditional and social media. 
  • Build a personal brand.



Career opportunities for you:

  • competent employee of the communication department in the organization,
  • specialist running profiles in social media,
  • a spokesperson representing the organization,
  • media relations specialist (including for creating press releases and organizing press conferences),
  • employee of public relations agencies, including those specializing in crisis management. 

What else should you know?

  • Studies in this specialty are addressed to a large extent to media managers, information brokers, big data journalists, producers and presenters.  
  • There will also be people responsible for building the image – content creators, social media profiles, brand managers and media planners – both full-time employees and freelancers.  
  • Completion of the specialization gives the graduate of the specialization theoretical and practical foundations for work in mobile journalism, blogging and in the management of social media profiles. 

Program studiów

  • creating a public and media image
  • Media monitoring - media effect
  • lobbying and sponsorship
  • Actions in crisis
  • brand - identity - reputation
  • image of the organization
  • communication with foreign partners and relations
  • with the media
  • design of new communication channels.
Zobacz program studiów
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